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Forum activities relating to Farmer Bros. Co. were suspended in 2007, following the second year of new management.

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For the company's announcement and other details of the manager's hiring reported in the article below, see

Forum Report:

Company Hiring of Chief Operating Officer

(June 5, 2006)


Farmer Bros. Hires Former Diedrich CEO

From the Associated Press

June 6, 2006

Torrance coffee roaster Farmer Bros. Co. named former Diedrich Coffee Inc. Chief Executive Roger Laverty president and chief operating officer, effective July 24.

From 2003 to December 2005, Laverty, 58, served as president and CEO of specialty coffee retailer Diedrich of Irvine. He also served 19 years in executive positions with City of Commerce-based food retailer Smart & Final Inc.

Laverty will report to Farmer Bros. CEO Guenter Berger.



Copyright 2006 Los Angeles Times


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