Forum Home Page [see Broadridge note below]

 The Shareholder ForumTM`

Fair Investor Access

This public program was initiated in collaboration with The Conference Board Task Force on Corporate/Investor Engagement and with Thomson Reuters support of communication technologies. The Forum is providing continuing reports of the issues that concern this program's participants, as summarized  in the January 5, 2015 Forum Report of Conclusions.

"Fair Access" Home Page

"Fair Access" Program Reference


Related Projects 2012-2019

For graphed analyses of company and related industry returns, see

Returns on Corporate Capital

See also analyses of

Shareholder Support Rankings



For subsequently published legal views supporting the observations summarized below regarding responsibilities for long term enterprise value, see

For results of a subsequent project organized by participants in this Forum program to define professionally supported private sector policies addressing these issues, see


To download a printable copy of this report, click here.

Forum Report: Fair Investor Access


Conclusions of Program for Fair Investor Access, Responding to Activism

Investing in enterprise value

Current conditions supporting professional activism

Confusion about responsibilities

The Forum’s program for “Fair Investor Access” was initiated to provide marketplace tests of “best practices” to be defined by a coordinated Conference Board Task Force on Corporate/Investor Engagement,[1] and these efforts have naturally become focused on issues raised by the recent growth of professional “activist” funds.

The concluding observations of Forum participants are summarized below. It should be noted that we devoted considerable attention to such issues as activist encouragement of short term trading price benefits at the expense of long term enterprise value, but that this report is focused on the Forum’s purpose to identify and support the very practical opportunities that activism creates for


long term investors to realize the intrinsic value of companies,


corporate managers to demonstrate responsible leadership, and


policy makers to clarify fiduciary responsibilities concerning corporate capital.

In concluding this program, I want to thank The Conference Board staff and all of the Forum participants who have asked questions and offered comments – especially the Forum’s Program Panel members who volunteered a few months of guidance when we started in 2012.

Investing in enterprise value

In the context of our interest in long term enterprise value, the current wave of activist proposals can be viewed essentially as a disruptive process that transfers business assets from weak to strong managers. Proposals for stock buybacks, for example, may raise questions about using corporate capital to placate activists in a new variation of greenmail,[2] but as a practical matter any board that accommodates these demands has effectively admitted that its responsibility for assets should be transferred – and has served both short term and long term investors by doing so.

Like any other disruptive process, activism will create opportunities for investors. These are some of the opportunities we have observed, and we should be alert for more:

Realizing long term intrinsic value in buyouts – When activist pressure to promote short term stock price stimulates a buyout, public shareholders can now use independently administered appraisal rights to realize the same intrinsic value of a company that private equity investors are getting at a “forced sale” bargain price.[3]

Improving management – Contests for control will present opportunities for investors to support enlightened board candidates – either incumbent or dissident – who advocate alignment of executive compensation with enterprise performance instead of stock price.[4]

Demonstrating leadership – Investors will be able to identify corporate managers who address activist challenges with responsible leadership[5] instead of hiding behind professional defense playbooks.[6]

Long term investors can exploit these and other opportunities to generate competitively differentiated returns. Those of you concerned with policy – including economists as well as fund managers – can also make use of these opportunities to demonstrate the financial benefits of sound investment and capital allocation principles.

Current conditions supporting professional activism

To respond effectively to the current form of “agency activism,”[7] it is important to consider how it may be shaped by market conditions that differ from those of past raiding cycles. We can of course expect a similar pattern of expansion and gradual decline as suitable targets are eliminated, but these new conditions may significantly expand both the criteria for target suitability and the number of activists, and thus require more careful investor consideration of an activist’s issues.


Short term values: Whatever philosophy they offer, professional activists are fund managers who make money from quarterly measurements of stock prices, directly as a basis for fees and indirectly as a performance measurement in marketing a fund. These fee and performance measurements are not changed by the period of time a fund manager expects to hold a stock in the portfolio. We must recognize that competition for “success” as an activist will inevitably be based on generating short term increases in stock prices.


Selection of targets: Considering their need for short term performance measurement and advertising, activists must select targets that present opportunities for the activist to be credited for “unlocking value.” Screening has generally been based on observations of disappointing stock price trends or unpopular governance practices that provide a foundation for attracting broad shareholder support of an activist’s corrective proposal. It has become common practice to test candidates quietly for defense playbooks that promise either appeasement or noisy escalation, and with the great increase in activist funds this testing is often done by the smaller entrants who can gain recognition by attracting more established allies. There are also indications that some activists are following the practices of 1980s raiders by targeting companies that engage professionals whose defense playbooks can be expected to discourage investor support of their client.


Influence of corporate defense advisors: The process of activist “engagement” presents significant opportunities for professional advisors specializing in corporate management defense, not only for fees relating directly to the response process but also for transactions and corporate actions that the advisors will be in a position to recommend.[8] This market opportunity has been addressed very successfully by a few legal, financial, and public relations advisors that present similar views of the need for boards to be guided by a specialized “team” of experts experienced in the application of a recognized playbook,[9] even though the playbook consistently rewards the attacking activists with escalating rounds of credibility enhancement and ultimate victory.[10]

Confusion about responsibilities

An important observation for policy-makers is that both activist proposals and management responses have often appeared to be inconsistent with previously accepted principles of corporate responsibility. Confusion about these fundamental responsibilities of both corporate and fund fiduciaries should be resolved to provide a sound foundation for considering activist proposals, as well as for any other corporate capital allocation decisions:

Corporate purpose – In what is now a familiar issue to Forum participants, distinctions must be made between short term interests in the market prices of securities and long term interests in the enterprise value of a corporation. Both short term and long term investors deserve equal respect, of course, but the integrity of corporate capital upon which both rely requires uncompromising management of the corporate interest. This principle has been challenged by recent practices that use corporate capital or concessions of other corporate resources to accommodate short term interests of activists.

Fiduciary judgment – Questions have been raised about both investors and corporate managers relying upon advisors to make decisions that should be based on the judgment of fiduciaries. Concerns about fund managers using proxy advisors or standardized policies are of course not new. But now many corporate directors also appear to be adopting professionally developed defense playbooks as responses to activists rather than making their own judgments about corporate interests.

Your continuing questions and comments, as well as your suggestions of Forum support, will of course be welcomed.

GL – January 5, 2015

Gary Lutin

Chairman, The Shareholder Forum

575 Madison Avenue, New York, New York 10022

Tel: 212-605-0335



Program Panel:

  Barbara Blackford, Senior Advisor to the Governance Center and Reporter of the Task Force on Corporate/Investor Engagement, The Conference Board

  Heather Brilliant, until 2014 Vice President and Global Director of Equity & Credit Research and currently CEO of Morningstar Australasia, Morningstar, Inc.; Director and Past Chairman, CFA Society of Chicago; Board Member, CFA Institute

*Margaret M. Foran, Chief Governance Officer, Vice President and Corporate Secretary, Prudential Financial, Inc.; Director, Occidental Petroleum Corporation; Member of the Business Council, American Bar Association; Trustee, SEC Historical Society; Member of Policy Review Board, The Shareholder Forum; Member of The Conference Board Task Force on Corporate/Investor Engagement

*James Kristie, Editor and Associate Publisher, Directors & Boards

  Jeffrey D. Morgan, until 2014 President and CEO, National Investor Relations Institute (NIRI), and Member of the Individual Investor Advisory Committee, NYSE

*David A. Silverman, Managing Director, Blue Harbour Group; until 2014, Chair of the Corporate Governance Committee, New York Society of Security Analysts (NYSSA)

*Timothy Smith, Senior Vice President, Walden Asset Management, Boston Trust & Investment Management Company; Member of the Sustainability Advisory Board, Kimberly-Clark; Chair, Public Policy Committee of US SIF (f/k/a Social Investment Forum)

* Members of the Forum’s 2010 Program Panel for Electronic Participation in Shareholder Meetings (“E-Meetings”)


[1] For the program’s plan, see its Forum Summary; for the Task Force recommendations of communication practices and an authoritative analysis of how those practices evolved, see the March 11, 2014 Forum Report: The Conference Board’s Task Force Definition of Responsibilities for Investor Access. For broader considerations of the Task Force recommendations by a member of its Advisory Board, see December 12, 2014, Holly J. Gregory of Sidley Austin LLP posting in The Harvard Law School Forum on Corporate Governance and Financial Regulation: "Corporate Governance Issues for 2015".

[2] For observations in a case example of a company’s response to pressures for stock buybacks, see the November 14, 2014 Forum Report: Initial Comments on Walgreen Buyback Issues.

[3] See June 23, 2013 New York Times Fair Game: "For Dell Investors, a Safety Valve"; see also December 4, 2014 Bloomberg: "Michael Dell Predicts More Buyouts as CEOs Seek Sale Advice" and December 15, 2014 Bloomberg: "Activists Jana, Elliott Each Gain 40% on PetSmart and Riverbed".

[4] See the two related reports of Organizational Capital Partners commissioned and published by the Investor Responsibility Research Center Institute (IRRCi): November 14, 2014, "The Alignment Gap Between Creating Value, Performance Measurement, and Long-Term Incentive Design" and December 22, 2014, "The Alignment Gap Between Say on Pay Voting and Creating Value".

[5] See the August 11, 2014 Forum Report: Corporate Responsibilities for Issue Definition and Information Access.

[6] See September 14, 2014 Financial Times: "US companies devise tactics to limit activists’ advances" and October 10, 2014 Financial Times: "Starboard sweeps away entire Darden board".

[7] See January 2013, Ronald J. Gilson and Jeffrey N. Gordon of Columbia Law School: "The Agency Costs of Agency Capitalism: Activist Investors and the Revaluation of Governance Rights"; for earlier views, see the May 2012 private discussion draft presented to Forum participants for comment.

[8] See December 17, 2014 Wall Street Journal: "Banks Find Niche Helping Firms Defend Against Activists | Assignments Can Help Land Fees for Deal Advice".

[9] See November 6, 2014, Martin Lipton of Wachtell Lipton Rosen & Katz posting in The Harvard Law School Forum on Corporate Governance and Financial Regulation: "Dealing With Activist Hedge Funds".

[10] See October 14, 2014 New York Times DealBook: "As Activist Shareholders Gain Strength, Boards Surrender to Demands"; for an activist advisor’s view of professional defense playbooks, see October 5, 2014 Kenneth Moelis video interview and summary by Financial Times: "Take the fight to activists, says Moelis".


This Forum program was open, free of charge, to anyone concerned with investor interests in the development of marketplace standards for expanded access to information for securities valuation and shareholder voting decisions. As stated in the posted Conditions of Participation, the purpose of this public Forum's program was to provide decision-makers with access to information and a free exchange of views on the issues presented in the program's Forum Summary. Each participant was expected to make independent use of information obtained through the Forum, subject to the privacy rights of other participants.  It is a Forum rule that participants will not be identified or quoted without their explicit permission.

This Forum program was initiated in 2012 in collaboration with The Conference Board and with Thomson Reuters support of communication technologies to address issues and objectives defined by participants in the 2010 "E-Meetings" program relevant to broad public interests in marketplace practices. The website is being maintained to provide continuing reports of the issues addressed in the program, as summarized in the January 5, 2015 Forum Report of Conclusions.

Inquiries about this Forum program and requests to be included in its distribution list may be addressed to

The information provided to Forum participants is intended for their private reference, and permission has not been granted for the republishing of any copyrighted material. The material presented on this web site is the responsibility of Gary Lutin, as chairman of the Shareholder Forum.

Shareholder Forum™ is a trademark owned by The Shareholder Forum, Inc., for the programs conducted since 1999 to support investor access to decision-making information. It should be noted that we have no responsibility for the services that Broadridge Financial Solutions, Inc., introduced for review in the Forum's 2010 "E-Meetings" program and has since been offering with the “Shareholder Forum” name, and we have asked Broadridge to use a different name that does not suggest our support or endorsement.