IR Magazine caught up with
Gary LaBranche during the NIRI national conference earlier this month
year marks the 50th anniversary of NIRI – a milestone that was
emphasized throughout the national conference held earlier this month
in Phoenix, Arizona.
the association looked ahead to the next 50 years, it wanted to
reflect on how the role of IR has changed and think about how it may
evolve further. NIRI brought together a select group of its members to
put together a
white paper on the
future of IR – chaired by Lynn Tyson, executive director of
investor relations at Ford Motor Company, and vice-chaired by Smooch
Repovich Reynolds, managing partner of the global investor relations
and chief communications officer practice at ZRG Partners.
Speaking to IR Magazine at the annual conference, Gary
LaBranche, NIRI’s president and CEO, said: ‘The report talks about the
emergence of artificial intelligence and the changing nature of the IR
profession, as it changed from a field that started in public
relations and is now deeply rooted in finance. [The white paper talks
about] the idea that IR professionals are strategic leaders of
multidisciplinary teams within an organization – IR is not a solo
sport, but a team sport. That places a whole new set of skills in
front of IR professionals, especially if they want to become trusted
NIRI 2019 - Gary LaBranche on
IR as chief intelligence officer Published on Jun 18, 2019 This year marks the 50th anniversary of
NIRI – a milestone that was emphasized throughout the national
conference held earlier this month in Phoenix, Arizona.
phrase that was used on several occasions during the annual conference
– including during its own dedicated panel, that outgoing NIRI board
chair Lee Ahlstrom participated in – was the chief intelligence
officer. Several speakers suggested that this could be an aspirational
job title for IR professionals to strive toward.
NIRI leadership was also keen to celebrate the first 50 years of the
association, and this was never more apparent than through the
presence of Dick Morrill, who attended at the ripe old age of 97.
was such a joy to have Dick here,’ LaBranche said. ‘He was one of the
original nine founders, contributing $200 to a start-up fund for NIRI.
He signed the constitution, was vice president of the first board and
chaired the first national conference. He was a key player in the
formation of NIRI 50 years ago… He’s a legendary IR professional.’
to watch the full video interview with LaBranche, where he discusses
the NIRI think tank further, and highlights NIRI’s 40 Under 40 list.
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