THE WALL STREET JOURNAL.
2013, 6:16 PM ET
Yahoo Goes Glam on
Video Earnings Conference Call
The surprise in
Inc.’s second-quarter earnings may have been the company’s
live video conference and real-time tweets.
Breaking the staid tradition of executives huddled around a speakerphone,
Yahoo Chief Executive
and Chief Financial Officer Ken Goldman explained their quarterly results
from a studio with wood paneling and exposed brick, soft lighting and a
large flat-screen monitor behind them.
“It’s actually a lot of fun to be experimenting with a new format and we
hope you’ll think it’s an improvement,” Mr. Goldman said.
had some reasons to smile at the camera. Yahoo’s second-quarter profits
jumped 46% to $331.2 million, or 30 cents a share, as the company’s cost
cutting paid off. Revenue, however, was down 0.9%.
Yahoo CEO Marissa Mayer and
CFO Ken Goldman on the company’s live video conference call.
means analysts may have to become experts in facial cues. When Barclays
Analyst Anthony DiClemente asked how the company could monetize its stake in
Alibaba in a tax-efficient manner, Mr. Goldman demurred.
DiClemente joked, “Okay, well now we can try and read the expression on your
face on the video stream so we’ll try and do that.”
Mayer posted photos of herself getting ready for the earnings video on
Tumblr, which the company purchased in May.
Yahoo also live-tweeted its own earnings call to more than 22,000 followers,
as executives discussed its $5 billion share buyback authorization and
monthly mobile users.
Yahoo’s tweets even included a safe harbor: “Our forward-looking tweets are
subject to risks & uncertainties. Actual $YHOO results could differ
new formats come just months after the Securities and Exchange Commission
its stance on using social media – opening the door for companies to
experiment with new communications technologies.
Netflix Inc. is also set to live-stream a live video earnings call next
week, moderated by CNBC media reporter Julia Boorstin and BTIG LLC analyst
Rich Greenfield. Investors can submit questions via e-mail and Twitter.
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